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Thursday, December 16, 2010

Fashion History: Lilli Ann

Lilli Ann was an apparel company that started in San Francisco in 1933 by Adolph Schuman. Named after Schuman's wife Lillian, the company became known for their beautiful, elaborately designed suits and coats. The company started with two used sewing machines and two part-time employees working in a small studio in San Francisco. Throughout the life of the company, the company became identified with San Francisco, both in advertising and in its economic and political influence in that city.

Throughout the war years, luxury was seen in Lilli Ann suits and coats. After WWII, Adolph Schuman worked to put his Lilli Ann on the map with increased national advertising in "Vogue" magazine and political involvement. This began an important era for Lilli Ann company.

After WWII, Schuman went to France and bought fabrics from small textile companies that were in such financial straits after the war that they were in danger of closing. Schuman was thus credited with saving many of them from financial ruin. For his efforts Schuman was awarded medals from both France and Italy, and the Lilli Ann customer got a suit made of high quality, hand-loomed fabric.

In the 1960s, there was a popular Lilli Ann Knits line, and a mod-inspired London line. The 1970s brought a career look for Lilli Ann. Adolph Schuman died in 1985, but the company continued under the direction of his heirs. The company was sold in the 1990s, and was closed by 2000.

Pieces of history at Borough Vintage Lilli Ann Cream Mohair Bow Collar Coat

Available In Store and Online



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